BETTER EFFICIENCY FOR 11,000+ PRACTICES NATIONWIDE
Discover how Lighthouse 360 helps thousands of dental practices run better than ever.EXPLORE THE MAP
Discover how Lighthouse 360 helps thousands of dental practices run better than ever.EXPLORE THE MAP
“Lighthouse 360 is basically like my assistant. It does all the legwork for things I want to do that can be set up automatically. What I tell other offices is: do not hesitate. This program is amazing.”
“Lighthouse 360 has more than paid for itself. They have helped us to keep patients in the chair. They have helped up us to minimize broken appointments. They have increased our bottom line.”
“I recommend Lighthouse 360 to office managers all the time. Their customer service is excellent. They are patient-focused, customer-focused, and their product is user-friendly for our staff. Partnering with Lighthouse 360 has been one of the best decisions we have ever made.”
Beyond the Phone Call
The world was changing, but Winburn Orthodontics’ patient communication system wasn’t keeping up. Administrative Assistant Shauna Cornwall was frustrated by a system that required calling patients with appointment reminders. “People don’t really answer phone calls anymore,” she explains.
Being able to text reminders instead of calling would be more efficient and effective, Shauna knew. She also wanted to text back-and-forth with patients “so I could ask for things I need, like for them to bring in forms.”
Shauna wasn’t the only one who was unhappy with Winburn Orthodontics’ patient communication software. “Patients were always complaining that half the voice mail was cut off, so they weren’t getting the full message, or if they [followed the prompts] to press a number, the message just kept repeating,” she recalls.
The Lighthouse Solution
Seeking a better solution, Shauna booked a free demonstration with Lighthouse 360. “I was immediately sold on its capabilities,” she recalls.
Getting Winburn Orthodontics set up with Lighthouse 360 was easy. “I had a few questions at the beginning, so I just called the 800 number,” Shauna says. “The [Lighthouse team] was so helpful and showed me how to handle everything.”
Since implementing Lighthouse 360 in early 2020, “I have so much more time!” Shauna marvels. “I’m saving extra steps; I don’t have to go into individual patient charts or email myself anymore. I can just link to our website to send stuff out.”
Saving Time, Saving Money
In addition to saving time, Winburn Orthodontics is also saving money. Thanks to Lighthouse 360, they haven’t needed to hire another front desk employee to handle screening calls and recalls.
The coronavirus pandemic has made it more important than ever for dental practices to communicate with patients. Lighthouse 360 proved invaluable when Winburn Orthodontics’ office had to shut down temporarily in March 2020.
“I was able to instantly send an email explaining the situation to all the patients, instead of going patient by patient,” Shauna says. When the office reopened in May, she relied on two-way texting to communicate with patients waiting in their cars for appointments.
Today business at Winburn Orthodontics is back at 100%, and Lighthouse 360 is helping the staff handle the workload with ease.
Client Name: Shauna Cornwall
Location: Brandon, Manitoba
Find out how Lighthouse 360 helped office manager Kelly Cates manage her staff’s time more efficiently.READ THE FULL CASE STUDY
Kelly Cates, office manager at Austin-based Pecan Park Family Dentistry was frustrated with the amount of time she spent leaving voicemails for patients who didn’t call her back to confirm appointments. As a result, Kelly and her staff found it challenging to keep on top of their other responsibilities around the office. Kelly knew that Pecan Park needed a better way to manage appointment reminders and recognized that “patients prefer modern technology, electronic communication like texts and emails. No one wants to talk on the phone anymore.”
Kelly was hesitant about Lighthouse at first simply because she wasn’t sure if it would be worth the monthly investment. Kelly had worked at another dental office that used a different patient communication system and hadn’t been impressed, but Lighthouse offered more.
Pecan Park couldn’t be more pleased with their Lighthouse experience. The last minute text message reminders have been particularly helpful: “Show rate is higher and some patients have told me they would have missed their appointments if they hadn’t seen the text,” Kelly explained.
Kelly also loves how user-friendly the system is and has noticed improved efficiency in the office. “Throughout the day we can just click through the schedule and see confirmed appointments. It’s very beneficial that none of us have to do last minute things for appointment reminders anymore.”
Another beneficial feature is the patient review requests that Lighthouse sends out on Pecan Park’s behalf. “I like that it’s set up automatically and it’s good to get the feedback from patients so we know what to improve or continue doing,” Kelly shared.
It’s safe to say that Kelly and the staff at Pecan Park definitely see the value in Lighthouse. Kelly spreads the word whenever she can: “I tell other practices to consider using Lighthouse. It’s amazing. I wouldn’t recommend any other option.”
Client Name: Kelly Cates
Location: Austin, Texas
Learn why Dr. Windham calls Lighthouse 360 “the ultimate support system” for any dental practice.READ THE FULL CASE STUDY
Dr. Pete Windham, a Florida-based dentist in practice for over 30 years, knew he needed a stronger patient communication system after realizing how many hours were going into confirming every patient’s appointment. “Before Lighthouse, we did everything manually. It was very labor intensive for staff and very costly,” Dr. Windham says. He needed a more efficient way to reduce broken appointments and a support team that was able to show him how to better manage his entire communication system.
Dr. Windham ultimately determined that Lighthouse was the best solution for his practice. “I had used other software before Lighthouse but it’s like comparing a bicycle to a Lamborghini.” Dr. Windham specifically says Lighthouse’s email and text message confirmations have drastically improved his show rate. “Lighthouse makes me money by keeping my chair full.”
In addition to cost efficiency, Lighthouse has also helped to improve customer service. Instead of working extra hours to make phone calls and confirm appointments, the staff is now instead able to focus on patients while they’re in the office. Dr. Windham feels the amount of stress off the front desk has changed their practice tremendously. “We don’t have to worry about tomorrow anymore because we know Lighthouse is going to tell us what we have to do by the afternoon before.”
Since using Lighthouse, Dr. Windham has seen other positive changes as well. “Our practice has greatly benefited from the patient reviews feature that is part of the Lighthouse offerings. Online reviews help us rank higher with search engines and also allow us to start a dialogue with our patients about the feedback we receive,” he says. He uses feedback as a learning tool for staff and to check against his overall goals for the office.
Dr. Windham says that Lighthouse has become the ultimate support system for his business and he would advise other dental practices to give it a try. “I have the utmost trust and confidence in Lighthouse. If you’re serious about the business of dentistry and about helping people then it’s a no brainer to use Lighthouse.”
Client Name: Dr. Peter Windham
Location: Panama City, FL
Discover how this dental group simplified their daily patient communication tasks and improved office efficiencies with Lighthouse 360.READ THE FULL CASE STUDY
When Kim Jordan, former office manager and now team leader assistant at Pennsylvania-based Weaver, Reckner & Reinhart Dental Associates, saw the office growing at a rapid speed, she knew they needed to find a more efficient communication system for reminding their expanding patient base about upcoming appointments. “We were starting to see up to 200 patients a day and we didn’t want anyone to fall through the cracks,” Kim said. The staff was using a tedious and time consuming manual system, which included printing out multiple reports weekly and mailing reminders by hand.
After learning about Lighthouse’s strong background in dentistry and history of helping practices effectively automate communications with their patients, Kim was sold.
The office experience has completely changed since signing on with Lighthouse for both staff and patients. The automatic confirmations Lighthouse provides to clients cuts down on cancellations and no shows. Kim shared that “we used to have someone do confirmation calls all day long, now they barely make calls because most patients confirm by email.” Kim also says at least one patient a day will comment on how much they love the last minute text reminders
Additionally, the efficiency that Lighthouse has delivered has improved the service that the staff is delivering to patients when they’re in the office. Employees now have more time to speak with patients as they walk in the door instead of having a phone to their ear all day.
The staff loves Lighthouse so much that they can’t imagine running the practice without it. “It’s such a seamless part of our day. It’s a system we don’t even have to think about,” said Kim. She also points out RateABiz, Lighthouse’s patient review tool, is a particularly important piece of the puzzle. This feature allows Kim’s team to effortlessly receive testimonials and feedback from their patients to share across the web and directly on their site. RateABiz has proven to be a much more effective method than asking patients to fill out survey cards. The team also looks at constructive feedback as a way to improve the office and the patient experience. As an added bonus RateABiz reviews from the past year have helped to improve the practice’s ranking on Google.
Kim credits Lighthouse with transforming Weaver, Reckner and Reinhart Dental Associates into an even more customer-focused and user-friendly experience for all patients. “I can’t recommend any other company more highly than Lighthouse. They have been a godsend for our business.”
Client Name: Kim Jordan
Location: Souderton, PA